Recently, there has been a rise in the popularity of public speaking as a career choice. Only a few years ago, the idea of earning a living by speaking to groups of people would’ve seemed laughable to most people. These days, the opportunity to make great money in public speaking is no joke. With an endless variety of topics to speak about, the possibilities of finding your niche in this seemingly impossible industry are quickly growing.
There have been several things to spark this recent trend in the pursuit of a public speaking career. Movies such as “The Secret” have inspired many people to look into the Law of Attraction as a creative force in their life. Books in the self-improvement genre are gaining popularity, and everyday, more people are finding out the benefits of reading such books. Motivational and inspirational speakers such as Tony Robbins have convinced countless followers that life can be everything they can imagine.
These movies, books, and speakers have convinced many of their fans that the best way to achieve the life of their dreams, is to tell others how to achieve it. It is not uncommon for someone to begin learning about self-improvement, and eventually decide that they would like to teach others the same principles they have learned. Often times, these people will build great careers in public speaking.
With the increase in public speakers, comes an increase in competition. More and more people are competing to get a speaking engagement. There may be an unlimited number of topics to speak on, but there is a limited number of people willing to pay you to talk about it. Like anything else that involves competition, the key here is to set yourself apart from all the other public speakers. If you are able to find a great niche for your presentation, you have made the first step in being a successful public speaker.
There is another way to stand out in the crowd of aspiring public speakers. One of the often overlooked elements of presentations is the audiovisual aspect of it. Most presentation, no matter what the topic, will include things like sound, video, and lighting. Equipment like microphones, projectors, and screens are typically thought of as just a minor part of the whole presentation. In reality, you can use audiovisual equipment to enhance your message and create an huge impact on your audience. You don’t have to bore people to sleep with endless powerpoint slides. You can liven up your presentation and leave your audience wanting more.
When it comes to formal training for those seeking a future in public speaking, there is no lack of products and services trying to meet that need. The interesting thing is that with all of these opportunities for training, there is a limited number of people teaching the audiovisual skills. Most training courses teach the essentials of making eye contact, conquering a fear of public speaking, and organizing your presentation materials. Unfortunately, once these areas are mastered, the budding public speaker finds himself or herself without further guidance. For the most part, at this point, they’re on their own.
There is a “next step” to furthering a career in public speaking. Learning important techniques of the audiovisual part of a presentation will help move that career to the next level. It’s the forgotten step that can give a public speaker the edge needed to succeed amongst all the competition. It’s possible for speakers at any level, speaking in front of any size group, to benefit from learning the audiovisual equipment involved in a presentation.
The next time you are in the position to put together a presentation of any kind, think about what you can do with the audiovisual elements to make it more interesting. How can you pull in your audiences attention and keep them on the edge of their seats? It’s not all about making eye contact, knowledge of the topic, or even the way you present yourself. Much of the importance lies in evoking an emotional reaction from your audience. There’s no better way to do this than with the aid of audiovisual equipment.