In real estate it’s called curb appeal; in retail it’s called staging; in people it’s called a first impression. When it comes to your wedding invitations, presentation is no less important. And that’s where pocket wedding invitations really shine.
Pocket invitations offer a complete wedding stationary package with one unified theme and a lot of texture with multiple layers. While the design varies, most pocket invitations have at least one thing in common: an outer card that encloses the whole package, and multiple layers on the invitation.
Some pocket wedding invitation lines offer almost 90 color/design options for your outer pocket. The invitation is usually printed on a light, neutral colored card (so the text shows up), and often times there is a third card between the two. That gives you a lot of options to mix and match various colors into a multi-layered package that takes your invitation to a whole new level.
The outer pocket can come in a variety of designs, including enveloppers and pochette folders. These are outer pockets where the four corners fold in on each other to enclose your invitation. These are often closed with a printed seal or a matching band, either of which can also be customized from a selection of colors. Other great designs include gatefold, jackets and tags.
In addition to the main invitation package, the pocket often includes supplemental ensemble items like direction cards, reception cards and RSVP cards with matching return envelopes.
The whole set is delivered in a matching outer envelope with a liner that is — you guessed it — customizable from many of the same color/design options.
Pocket invitations make a beautiful presentation, but they don’t come cheap. Often they can cost anywhere from $4 each up to about $7 each. And, like anything, there are some very extravagant designs that can be found for as much at $20 per invitation! But these are few and far between (for good reason).
So if you want to really wow your guests with a beautiful invitation pockets are the way to go!