Keeping it Structured – 3 Steps to a Better Presentation Structure

How many times have you asked yourself during a presentation “wait a minute, how did we get here”? That question is the result of feeling lost in the presentation and not necessarily because you were dozing off. A well thought-out presentation structure will help you keep your listeners on track and make your presentation that much stronger.

One of the inherent problems with a slide-based presentation program like MS PowerPoint is that takes you visually from one picture to another, breaking up the various pieces of content. It’s easy therefore for inexperienced users (and even some old pros) to concentrate too much on the content of the individual slides and to give less thought to slide order and transition.

A good presentation is a logical progression of ideas that should build up to an ultimate statement, question or call to action. If you are not building good arguments step-by-step you will lose the listener and you will be less effective in your presentation.

So, how do we give our presentation a good structure, you would be correct in asking. Here are three things that I have learned and used successfully over the past few years in my consulting career. I hope that you consider them and that they will be equally successful in your presentations:

1) Ensure that you are using a uniform slide design template for your presentation. Most companies have proprietary PowerPoint template designs, a so-called CI (Corporate Identity), but if your company does not or if you are a student, it is fairly simple to make one (I have tutorial about this coming soon). In either case, company CI or self-created template, you should use it! This will, surprisingly, help to keep your listeners on track.

2) Always include a “goals” or “target” slide at the beginning of your presentation. This will tell you listeners immediately what your are hoping to achieve with the presentation (not dissimilar to writing a good paper) and helps keep you honest and on-track when doing the final checks of your presentation.

3) Separate main points with an agenda point slide. If your presentation is longer than 10 slides, I would encourage you to separate your main sections or chapters with a slide that introduces the fact that you are moving onto another section. It can be simply a blank slide with the name or purpose of the next section on it.

If you use these three tips in your presentation you are bound to have made an improvement. Remember, providing a good structure to your presentations will help you better make your point.

Job Offer Negotiations: Getting What You Want

You have worked hard at finding your next job. You have come through many obstacles and have reached your career objective. You have received a job offer. You’re thrilled. Mission accomplished. After all, what else is left to do?

A majority of job candidates do not negotiate their offer. They are happy just to have received it. They just want to start their new job and start getting paid again. Besides, there’s a myth that the process of negotiating could turn the employer off and cause the offer to be rescinded? Does this kind of thinking sound familiar?

Offer negotiations are certainly an optional part of the job search process. You don’t have to negotiate. Should you? Absolutely! In fact, when you don’t negotiate, negative ramifications can occur.

For example, you’re in Sales or Customer Support or any other profession that requires a persuasive style. As a final “test”, an employer may extend to you the position contingent upon how persuasive you are at negotiating the offer. If you don’t negotiate, or negotiate poorly, you lose. A runner-up may be offered the position on a similar basis.

Even if you are not in a profession that requires a persuasive style, you should seriously consider engaging in a negotiating process. Employers expect you to negotiate. There is always a higher amount that you can receive over and above the compensation you are initially offered. How much more will be a function of the bargaining chips you have, and the finesse used to negotiate them.

Let’s take stock of the bargaining chips you may have:

o Your educational degrees

o Being currently employed (assuming you are)

o Your level of expertise and number of years in the field

o The salary you currently command

o Your assessment of your true worth

Depending upon the type of position you are seeking, each of these areas has validity and relevance, and a specific “chip” value that can be called upon when negotiating. Probably the most esoteric yet most valuable of these is your own assessment of worth.

Your true worth is far greater than your current compensation, or what a salary calculator would reveal. Your worth can be defined by what you bring to the table that is unique and valuable. Look at the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. This is what describes your uniqueness. It is what differentiates you from the crowd.

What number would you associate with your worth? If you’re having difficulty coming up with a figure, just ask your spouse or best friend how much they think you are worth. You’ll probably get a surprisingly high yet fairly accurate number. Let’s assume you came up with one million dollars. I know, that doesn’t even come close. The point is, can you expect an employer to pay you this amount as your compensation?

For sure, salary negotiations based on your true worth or unique gifts take on a whole new dimension. No, you probably won’t be compensated one million dollars; however, with the right blend of negotiating skills and patience, your efforts will be substantially rewarded!

I have seen up to forty thousand dollars added to starting compensation through diligent negotiations. It is common for signing bonuses, stipulations calling for substantial six-month performance-based increases, several weeks of additional vacation time, stock options, profit sharing, and more to be added as part of a negotiated package.

Negotiating is an opportunity to get what you truly want, and deserve. It is a way to significantly raise your standard of living and sense of self, simply by taking stock of what you have and then knowing how to use it for your advancement. Remember, what you receive now becomes your benchmark for future positions.

We all have choices. Some people would rather keep things the way they are. That’s ok. However, you have worked very hard to come to this point, so why stop short of getting what you truly want, and deserve. Wouldn’t you rather be compensated more on the basis of what you’re worth than on some arbitrary figure designed to keep the status quo? Go for what you are worth – your life will never be the same!

Copyright © 2005 TopDog Group All rights reserved.

Growing Importance of Social Media Marketing in Present Era

If you are one among those involved in selling products and services online or just publishing content for ad revenue then you better not ignore social media marketing. In present era, it is the most effective method that can make your website look lucrative and money-making platform. It is one of the most reliable methods of marketing where you may easily promote your website or business. In present times, where everything has become online it is one of its own kinds of powerful strategy that can get you links and massive amounts of traffic. There can be no comparison of social media marketing services as it may easily get you large numbers of target visitors or audience. Perhaps today not to pay attention to the growing importance of social media marketing can be really hard.

It is totally natural and can be performed very easily. You get natural links without any discernible pattern. Adding to this, your website also gets exposed to different people in a very spontaneous manner. And, this differs from paid advertising, which has its own commercial implication. Moreover, it is more cost competitive and requires moderate money investment when compared to the other options available.

In recent times, it has definitely proved to be an excellent method for boosting knowledge and credibility for your firm among its target audiences. These days, many entrepreneurs are adapting social media marketing to make a long lasting impact on users and build successful business. It is almost impractical to find businesses, big or small that are not making use of this medium to stay in touch with consumers. In fact, today you may find many SMO experts that ensure that your website ranks high on the various search engines. Today there are many SEO companies that offer SMO services and follow different promotional activities like forums for discussion, blogging along with regular posting of updates on different social networking sites like- twitter, Facebook, and many more, but there are only few of them that have expertize in area.

With social media optimization, it has become much easier to receive client feedback, which in turn facilitates option for improvement in products and services. The best part of SMO is it is community specific and fit perfectly with a campaign targeting other websites or search engines. You may not deny the fact that creating and maintaining a clean online reputation is never easy, but with an increase of social networking sites, SMO has turned out to be the most effective tool in building a clean and professional image more effectively.

In a nutshell, today where marketing is essential and normally termed to be the most vital facet of any business strategy, social media marketing is definitely going to stay and may gain more importance in coming days. Marketing is all about building your brand and making using of social media and optimizing it can best idea to go with.